2025 Agenda
September 3-4, 2025
Hilton Chicago/Oak Brook Hills Resort & Conference Center
Chicago, IL
Day 1
Yoga
7:00 to 7:45 a.m.
TBD
Bringing you a yoga class to get your morning started for a wonderful two-day event.

Breakfast & Registration
8:30 to 9:30 a.m.
Main Hall
Enjoy a delicious breakfast as you network with the room and pick the place you would like to sit to enjoy the first session of the day!

Opening Remarks
9:30 to 9:40 a.m.
Ana Trujillo Limon & Vanessa N Martinez
Get hyped for the day with a welcome from the SER team!

Sparking Connection:
Igniting your Powerful SER Experience
9:40 to 10:50 a.m.
Intentional Networking
Look for your table with the color and theme behind your badge. You have been assigned a group of 5 or 10 people to get to know. Questions will be at the table and the speaker for the table has already been chosen.

Navigating the Latino Market
10:50 to 11:30 a.m.
Cely Castillo & Miguel Gomez
Cely Castillo of Hilltop Securities and Miguel Gomez of Sophronia Wealth Advisors share their experience and expertise in successfully navigating the Latino market. Learn from them on how to best connect with our communities.

Snack Break
11:30 a.m. to Noon
Have a snack and rest to prepare for the breakout sessions you've selected.
Breakout Sessions
Join either the Seasoned Professional Track or the NexGen Track (for those in their first 5-7 years in the profession) for insights on how to ignite your success.
Seasoned Professionals
NexGen Professionals
Lunch
1:30 - 2:30 p.m.
Take a break, grab a bite, and connect with fellow attendees. Use this time to recharge, network, and discuss insights from the sessions.
Fuel your Growth:
Marketing Strategies that Convert
2:30 - 3:15 p.m.
TBD
Marketing is a science that doesn't often come easy to us. Join this panel of industry marketing experts to learn about strategies that might work for promoting you, your brand, and your business.

Mentorship:
The Reunion & Launching Season 2
3:15 to 4:30 p.m.
Erica Zaragoza
Last year's mentor match was such a success that we want to share what the mentors and mentees have been up to over the past year. Then, we're going to launch season two, matching three more mentees with mentors!

Break
4:30 to 4:45 p.m.
Take a moment to refresh, grab a coffee, and connect with fellow attendees before the next session.
Inner Light
4:45 to 5:45 p.m.
TBD
More information coming soon!

Cocktail Hour
5:45 to 6:30 p.m.
TBD
Join your SER familia for cocktails. And dinner plans? Those are up to you! Meet new friends at cocktail and get out there to try a new spot, or hit up an old favorite. The night is yours—enjoy!
